PRIVACY POLICY

PERSONAL DATA PROTECTION POLICY OF LOVE AND CAKES PARIS

In order to serve you and to be transparent, Love and Cakes Paris publishes its privacy policy to inform you of the use made of your data in a transparent manner. This statement tells you about our practices and the choices you can make about the information we hold about you.

OUR COMMITMENT TO PERSONAL DATA PROTECTION - SITE WWW.LOVEANDCAKES.FR

Love and Cakes Paris is responsible for the personal data you provide to us. In accordance with the applicable regulations on the protection of personal data, Love and Cakes Paris is qualified as the "data controller" for traitement .

We process personal data in accordance with the law, in full transparency and fairness to you. This information is processed to ensure both the evolution and personalization of the services we offer you, to ensure that they comply with current legislation and to fulfill our obligations towards you.

We provide you with access to the data we collect via the "my account" menu, which allows you to consult or modify any data we may have. Your data is neither given nor sold to third parties and remains your property.

If information is collected both for use by Love and Cakes Paris and another brand/entity in partnership, legal notices will be present to obtain your right to this bipartite use.

How do we use the data?

1- For transactional purposes

As part of your online order, information relating to you, the products, delivery, your residence and your payments is collected to ensure optimal follow-up of the transaction and post-purchase customer service.

2- For marketing purposes

In order to match our communications to your expectations, we may use your data to refine the targeting and retargeting on our site and our product offers in terms of advertising. We may also use this data to send you an e-mail (if you have agreed to receive one) about an incomplete shopping basket, a purchase reminder, or to inform you of the availability of a product. Finally, we may process this data to drive marketing for profiling purposes and be able to associate behavior with a clustering of individuals, leading to specific advertising, marketing or product development.

3- For statistical purposes

Always with the aim of improving our service and our offer, we may draw up internal statistical studies on the rate of consumption of our site, our products and delivery methods.

4- For customer service purposes

To ensure the best possible follow-up of your current file regarding a question relating to our site and/or our products. To be able to answer your questions about the site, our products or a past order.

5- For safety purposes

A password can be requested to verify your identity. This identity request can also be made by contact to the customer service department to ensure a personalized relationship.

6- For legal purposes

To keep track of relationships and activities in line with current regulations, court orders and police orders.

What data is collected?

Contact details - We may collect your personal and/or business contact details, including your first and last name, postal address, telephone number, e-mail address and similar details.

Registration data for newsletters and commercial communications - This data may include: e-mail address, surname, first name, etc.

Account data & purchase data - We collect the following information (depending on the degree of completion of the account creation form and the order history): surname, first name, e-mail address, postal address, telephone number, password, region, order information: dates of orders, number of orders, name of products purchased, amount of products purchased, promotion or not for obtaining the product.

Location and demographic data - We may collect geolocation data if you activate geolocation-based services or if you choose to provide location-related information during product registration. Similarly, if you order by choosing click & collect or courier delivery, your preferred store and address details will be collected. In general, your country, region and address will be collected.

Site browsing data - We may collect browsing histories via ''cookies''. For more information on the cookies privacy policy of the browser you are using, please refer to the relevant section of your browser. Your settings will define the data we can collect and use for marketing and targeting purposes. The data collected includes: data relating to your use of our website, data from connexion, pages viewed, videos viewed, products you have searched for, products you have viewed or added to your shopping cart, duration of your visit, IP address, browser type, type of device used.

Data relating to questions asked in the context of a call to customer service - whether it's our in-store customer service or our ecommerce customer service, the types of questions and questions asked are collected.

Security data - We collect user IDs, passwords and similar security information required for authentication and account access.

Social media data - Our site may contain options for accessing social sites, enabling you to share information with your social networks or interact with us on various social sites. Depending on their nature, the use of these functions may involve the collection and sharing of data about you. We encourage you to check the privacy policies and settings of the social sites you visit to find out what type of data is collected, used and shared on these sites.

Data automation

On the payment side of the site, third parties may automatically study the shared data to verify and protect against fraud and identity theft. As a result, if fraud is detected by the payment tool, the order may be slowed down by a manual traitement or even cancelled.

Who can access personal data?

We do not give, sell or rent our databases to any organization or third party. Data shared on the site remains within the Love and Cakes Paris ecosystem on the site and/or in boutiques. In-store sales advisors and customer service staff may consult it, but under no circumstances give it away.

Your data may be traitement on our behalf by a third party:

Third parties who assist us and help us provide digital and e-commerce services, such as social network monitoring, store locating, identity management, web analytics (audience analysis) and search engines, user-generated content creation tools ;

Social network agencies to help us carry out advertising, marketing and sales campaigns and analyze their effectiveness.

Third parties we need to supply and deliver a product to you, such as postal/delivery services;

Third parties who assist us and help us provide IT services, such as platform providers, hosting services, maintenance and technical support services for our databases as well as for our software and applications that may contain data about you (these services may sometimes require access to your data in order to perform the tasks requested);

Payment service providers and commercial information agencies for the purpose of assessing your creditworthiness and verifying your information when required to enter into a contract with you;

Where do we store your personal data?

The data we collect is stored in the European Union. We use service providers to host our site - Google France and OneonOne - where the servers are all located in France, as well as for the retrieval of database data.

We implement the necessary controls to ensure the presence of these third parties on European territory. However, we cannot be held responsible for any information fraud or hacking on their part.

How long is the data stored?

If you purchase products and services from us or contact us with an inquiry, we will retain your personal data for the duration of our contractual relationship;

If you create an account, we keep your personal data until you ask us to delete it or after a period of inactivity (no active interaction with the brand) defined in accordance with local regulations and instructions;

If you have consented to receive commercial prospecting messages, we keep your personal data until you unsubscribe or until you ask us to delete them or after a period of inactivity (no active interaction with the brand) defined in accordance with local regulations and instructions;

If cookies is placed on your computer, we will store your data for any defined period in accordance with local regulations and instructions.

If no marketing and/or transactional activity is detected over a period of 36 months, we undertake to render your information anonymous and therefore not traceable to a person, or to delete it from our database altogether.

In accordance with the law, you have the right to information, access, rectification and deletion/right to be forgotten. You also have the right to object to commercial prospecting and to withdraw your consent at any time for traitement . To do so, please contact us by e-mail at contact@loveandcakes.fr

Finally, you can disable cookies by going to your browser settings. For more information, please visit page : https://www.aboutcookies.org/

In order to be able to identify you, you may be asked to provide proof of identity in order to change any of the above-mentioned data.

OUR COMMITMENT TO PERSONAL DATA PROTECTION - BTOB BUSINESS RELATIONS

How do we use the data?

1- For transactional purposes

As part of your order, information relating to your company, products, delivery and payments is collected to ensure optimal transaction follow-up and post-purchase customer service.

2- For marketing purposes

In order to match our communications to your expectations, we may use your data to refine the targeting and retargeting on our site and our product offers in terms of advertising. We may also use this data to send you an e-mail, a purchase reminder or to inform you of product availability. Finally, we may process this data to drive marketing for profiling purposes and be able to associate behavior with a clustering of individuals, leading to specific advertising, marketing or product development.

3- For statistical purposes

Always with the aim of improving our service and our offer, we may draw up internal statistical studies on the rate of consumption of our site, our products and delivery methods.

4- For customer service purposes

5- For legal purposes

To keep track of relationships and activities that comply with current regulations, court orders or police injunctions

What data is collected?

Contact details: we may collect the following data:

- Company name and legal form

- Company billing address

Field of activity

- Accounting data: VAT number, Siret number, APE code and bank details

- Your business details: surname, first name, e-mail address, telephone number, job title and similar details

- Contact details for Pierre Hermé product recipients Paris

Registration data for newsletters and commercial communications - This data may include: e-mail address, surname, first name, etc.

Données de compte & données relatives à l’achat – Nous collectons des informations relatives aux commandes : dates de commandes, nombre de commandes, nom des produits achetés, montant des produits achetés, promotion ou non pour l’obtention du produit.

Données relatives aux questions posées dans le cadre d’un appel au service commercial entreprises les types de questions et questions posées sont récoltées.

Data automation

Who can access personal data?

We do not give, sell or rent our databases to any organization or third party. Data collected by the corporate sales department remains within the LOVE AND CAKES PARIS ecosystem. It may be consulted by in-store sales advisors and customer service staff, but under no circumstances may it be passed on to third parties.

Your data may be traitement on our behalf by a third party:

Social network agencies to help us carry out advertising, marketing and sales campaigns and analyze their effectiveness.

Third parties we need to supply and deliver a product to you, such as postal/delivery services;

Payment service providers and commercial information agencies for the purpose of assessing your creditworthiness and verifying your information when required to enter into a contract with you;

Where do we store your personal data?

Les données que nous collectons sont stockées dans l’union européenne[FF1] . Passant par des prestataires : sur notre système CRM (Customer Relationship Manager) « Salesforce » et notre système de gestion des commandes « Gourmets » ou les serveurs se situent tous en France, ainsi que pour la remontée de données dites ‘’database’’.

We implement the necessary controls to ensure the presence of these third parties on European territory. However, we cannot be held responsible for any information fraud or hacking on their part.

How long is the data stored?

If you purchase products and services from us or contact us with an inquiry, we will retain your personal data for the duration of our contractual relationship;

Si vous créez un compte société, nous conservons vos données à caractère professionnel jusqu’à ce que vous nous demandiez de procéder à leur suppression ou à l’issue d’une période d’inactivité (aucune interaction active avec la marque) définie conformément aux règlementations et instructions au niveau local

Si vous recevez des messages de prospection commerciale, nous conservons vos données à caractère professionnel jusqu’à ce que vous procédiez à votre désinscription ou jusqu’à ce que vous nous demandiez de les supprimer ou à l’issue d’une période d’inactivité (aucune interaction active avec la marque) définie conformément aux règlementations et instructions au niveau local

If cookies is placed on your computer, we will store your data for any defined period in accordance with local regulations and instructions.

In accordance with the law, you have a right to information, access, rectification and deletion/right to be forgotten. You also have the right to object to commercial prospecting and to withdraw your consent at any time for traitement . To do so, please contact us at page contact @loveandcakes.fr

Finally, you can disable cookies by going to your browser settings. For more information, please visit page : https://www.aboutcookies.org/

In order to be able to identify you, you may be asked to provide proof of identity in order to change any of the above-mentioned data.